Each one of us wants to rank high on the SERPs (Search Engine Result Pages), and one thing that plays an important role in this is keyword research. Finding the right set of keywords is not an easy job. You might have tried different methods, and some may have worked for you, and some might have failed. Though the trial and error methods are the best form of performing SEO, certain keyword research tools will help you rank higher and gain attraction.
There are few tools that will help you choose the right set of keywords, and maximize your rankings on the search engines.
Top 3 keyword research tools:
When it comes to keyword research, Google Keyword Planner is the best tool for marketers. Although it’s designed for advertising purposes, Keyword Planner can be a helpful resource for organic keyword research. How? By customizing your results for one of your competitors. For this, follow the below steps:
- Enter your products or services
- Enter your competitor’s landing page, and product category
- Customize your search for a few sets of keywords
If you want to search for long-tail keywords, KWFinder is the best tool with a great interface. It gives you information such as search volume, CPC, trend, and the level of difficulty in results.
Along with helping you find the right long-tail keyword, it also helps you get the exact information of a particular keyword such as its difficulty level, and the current Google search result.
In addition to this, it allows you to analyze the keywords, and also lets you know what other domains are targeting certain keywords, backlinks, traffic, and social shares. When you are integrating SEO with content marketing, these extra dimensions of the keywords can be relevant.
It also helps you dig into local keyword research by targeting your search results by city, state or country.
3. SEM Rush
Amongst all the keywords research tools, SEM Rush is the master with a huge amount of features such as:
- SEO and PPC research
You can research keywords that perform well on both the search engines, Google and Bing. Also, you can gather in-depth information such as CPC, volume, trend, number of results and ad copies.
- Find related keywords and phrase matches
You can make use of the full search report to find alternative search queries for alternative targeting.
- Research long-tail keywords
If you are looking for less competition, you can take advantage of their low volume keyword bank.
- Use regional databases for international SEO
It offers you a database of 140 regional keywords. It helps you adapt keywords to different international regions.
- Competitive analysis
The tool makes it easy to find the keywords your competitors are ranking for and based on the several web performance indicators, you can estimate the value of the keywords.
Using the aforementioned tools, you can increase your chances of ranking high on the search engine result pages. Other than these you can use tools such as Moz’s keyword explorer and the Keyword Tool. The conclusion is, you should always use a tool for research as a helping hand.