SMART digital strategy, for struggling small businesses.

In the current situation, big businesses have found their way out and stood tall. On the other, a lot of small businesses have seen a downfall. Where some have left the ground already, some are trying to get back on track. For the success of all small businesses, we have come up with a SMART strategy that’ll help you bloom again and win.


We are all aware of the fact that strategy is essential for generating business, and if that goes wrong, the numbers go down. Before creating one, you need to have all the goals and plans aligned. For you to make the job effortless, we have come up with S.M.A.R.T, which stands for Specific, Measurable, Achievable, Results-focused, and Timebound. A simple acronym that can cut down the struggle to shine as the best in the business. Here’s how.



When you create a strategy, you need to be specific about planning and setting goals. Whether you wish to gain profit by increasing sales, or just awareness is enough for now. You must also be precise about the mediums (social media, website, ads) to use. For this, you must keep a specific target to achieve, and then, work towards it.



Numbers help you simplify everything. For instance, if you are planning for an awareness campaign for 1000 followers, measure how much funds would be required or which cities and countries you need to target to do so. Or if you want to up your website traffic, know by how much percentage you want it to increase. 



You can never be approximate about your goals. When we say this, we don’t just mean numbers. If you want to achieve your targets, you need to review your timelines, resources, and brand trajectory. What is achievable? If your brand has seen a 5% increase in sales in a month, and suddenly, you decide to achieve 15% in a month, with no newness, it’s bound to fail. On the other hand, if you decide set 7% as your goal, you’ll see a positive result. 



Tracking your progress is essential to know where you are heading, and that’s why you should stay results-focused. Know how to balance your targets and goals. If you are focusing on increasing sales, and your website traffic is going up. You might wish to cut down on website traffic, and add the same budget to sales. Understanding conversions and sales on a daily or weekly basis help you stay on track. 



Lastly, put a time limit to everything. Decide in which period you want to achieve the goal. Doing so will help you understand your limits and make you ready for future campaigns.


Make this SMART checklist, a part of your every campaign and see yourself become the best version of yourself.