The CoronaVirus outbreak has changed the face of different industries, but the one sector that has seen success in such difficult times is ‘Digital Marketing‘. Along with the big brands, the small businesses also saw a ray of hope and emerged as shining stars. To make you a part of this fascinating world, and escalate your brand’s success, here are a few digital marketing trends of 2020, that you just cannot let go.
The use of artificial intelligence has increased in the field of digital, and with time, it will escalate at a fast pace. Chatbots have been one of the products of AI have helped many businesses sustain. Allowing the brands to communicate with their customers, at any hour, has created the base of instant communication. A survey shows that in 2020 85% of the customer services will be powered by Chatbots. The chatbots that have won hearts of customers are the ones that respond 24/7 and meet their expectations.
Earlier, the traditional way of marketing took days to respond to a small query from a customer. Now the story is different and all thanks to digital marketing, it is now possible to give an immediate response to a customer’s query or problem. The modern way of marketing is more conversational as the research has shown that 82% of the customers expect an “immediate response”. Conversational marketing eases one-to-one, real-time communication with the customers and enhances the user experience with the feedback-driven model. Thus, boosting the engagement rate and increases loyalty between brands and customers.
Statistics have revealed that 90% of consumers find personalization appealing. If you wish to stand out in this modern era of digital marketing, you must add a personal touch to your brand. Be it a product, or your content, everything needs to be personalized.
Influencer marketing is as similar to word-of-mouth marketing and is done with the help of key leaders on online platforms that convey the brand’s message to a large target audience. Along with the help of AI, influencer marketing is slowly changing the face of the digital industry.
Social messaging applications
You might think that social media messaging apps are just for fun, and mostly, to communicate with your friends or make new connections. But, let us unravel the truth for you. The statistics show that every month almost 1.3 billion people are active on Facebook, and 1.6 billion users are active on Whatsapp. Huge, isn’t it? Using these messaging apps for your brand opens the doors to your potential customers, and also adds a personal touch to your communication with them. Along with that, it also helps in increasing sales, delivering information and cultivating contacts. Thus, be social and keep messaging.
Videos are in the digital business from a very long time, and every year, it never fails to surprise the brands. In future, for at least 5 to 10 years, videos are going to be in trend. The research reveals that 70% of consumers have shared a brand’s video, and 72% of businesses have claimed that videos have improved their conversion rate. If this stat does not force you to create videos, nothing ever will.
An advance version of the regular search is a visual search and now has taken the user to a new level. All you have to do is upload a picture on the visual search, and the search engine will give you a specific result. The different visual searches are the Pinterest lens, Google lens, Cam find, and Bing visual search. Even the reports say that 62% of Millenials are interested in visual search than any other searches or technology.
Voice search gained popularity when devices like Alexa, Siri, Google Assistant, etc. The increased usage has helped brands to rethink over their digital strategies and has also helped consumers to find relevant information through audio content. Along with brand awareness, ads will also soon be a part of the voice search. According to the sources, in 2022, voice shopping will jump to $40 billion, and that’s the future of voice search.
88% of B2B content marketers believe that content creation has changed their audience’s perspective towards their brand. It gives them a sense of credibility and trust. We have always said that content is the king, and you should always make it the hero of your brand. Every creative, well-researched and up-to-date content, will help you excel in every aspect.
Social media marketing
When it comes to interactive content, social media is the place to tap, but it takes hard work to keep your audience engaged. With the creative content, you must focus on various other aspects of social media, which are the newly-launched aspects such as cross-stream messaging, IGTV, reels, LinkedIn videos and much more. Though you have to be in trend when it comes to social media, you must also focus on being authentic.
If you need any help with creating or working on any of these, Digital Owl is here to help. Contact us and achieve your digital goals.