Social media has become one of the important platforms for online marketing. Earlier, where it was just a source of communication, today, it has grown out to become a huge marketing platform. It is the medium through which brands connect with their potential customers. Thus, Social Media Marketing has become the need of the hour. Creating your brand’s account on all social media platforms isn’t enough. The key is understanding your audience, creating accurate content, and engaging with your potential customers. It is not as easy as it seems, but if you follow the below steps, you’ll become a pro at Social Media Marketing Strategy.
7 steps to create a Social Media Marketing Strategy
1. Know your current status
Before making a new strategy, analyse your current one. How? Find the answers to the questions below:
- Are you active on all networks?
- Is your profile complete and easy-to-understand?
- Which network is working best for you?
- Where does your profile stand when compared with your competitor’s profile?
2. Know your ideal customers
Blindly curating content is a big no on social media platforms, as your audience plays an important role in your marketing. You should always be aware of for whom you are curating the content, and if they are liking it or not. Using your current data, create a buyer’s persona and move on to the next step.
3. Have a social media mission in place
Having a mission statement will help you drive your brand in the future. Create a mission statement based on the goals you wish to achieve in the coming years and your potential customers. A business that posts without a mission in place often tends to achieve failure.
4. Create and curate engaging content
Brands often tend to skip the earlier steps and go for this one. But, if you don’t know your brand well, how are you going to introduce it to the world? Content plays an essential role in driving traffic. More engaging content, more footfalls on website and social accounts. Design engaging content such as images, videos, blog posts, company news, infographics, eBooks, and interviews.
5. Know the key success matrix
Now that you have started working according to the strategy, the next step is to analyse and identify. Gaining followers is good, but in the end, what matters is conversion. So, keep a note of the below things to know if your strategy is working or not:
- Conversion Rate
- Time Spent on Website
- Brand Mentions
- Total Shares
6. Get a tool as helping hand
Social Media Management tools are the resources that aid you in putting your thoughts into action and scale your overall efforts with ease. Designing, Analysing, Scheduling, Optimizing, and much more can be done using these tools.
7. Measure your performance
You’ll only succeed when you know how you are progressing. Thus, always optimize your brand, and know what’s working for you, and what’s not. The trial and error method works effectively, for all kinds of businesses. Analyse your results, and tweak your strategy accordingly to save time, and reduce extra efforts.
You can never have a perfect social media marketing strategy. Yes, it’s true! The only reason is your social audience and the social trends keep changing. Having a constant strategy is not a good idea. So, go out there, analyse, optimize, know your audience, understand the trends, curate unique content, and learn about your brand.