Technology is moving at a faster pace. Earlier, where it used to take days to create a single web page, today, we can create a whole website within a day or two. All thanks to technological advancements and great minds behind it. Though the DIY website creation has made it easy for small businesses to create websites in a jiffy, it is indirectly affecting the quality of the website. It might help you create the most beautiful website, but content creation is in your hands. The number of visitors and the amount of time they spend on your site, decide its value. For instance, if users visit your website with a particular goal in mind, and fails to accomplish it, they are bound to leave your site. So, a fancy website design might give you many visitors, but average content might not turn them into customers. Along with this, there are multiple other reasons, such as:
Increase in CTR (Click Through Rate)
CTR plays an essential role in the success of the digital business, and to increase it, you need good quality content. From the page headline to the blog title, everything should be magnetic and unique. Though content is not the only thing that affects your CTR; it helps you increase the number of potential customers.
Increase in social sharing
Since our audience is becoming tech-savvy, day by day, the number of shares is increasing. If your content is in-detail, interesting, and has out-of-the-box information, visitors will share it amongst their social family. Thus increasing the number of visitors on your website.
Change in SERP ranking
When it comes to ranking, Google has already made it clear that all the search engines are after high-quality content. Only the pages which have that level of content, get awarded with the top slots on SERPs (Search Engine Result Page). Pages which have duplicate or low-quality content, don’t get the slot and also get demoted with the likes of Panda, Hummingbird, and Penguin.
Helps in building authority
Nowadays, websites have become a craze. From a person to a dog, every other creature owns a website. This has increased competition, and so the need to stand out. If you wish to shine amongst all your competitors, all you need is good content. Once your content reaches out to the targeted audience, it will open doors to multiple opportunities.
Increase in conversion rate or sales
It is a known fact that ‘77% of the users read online reviews before making a purchase‘. So, publishing product-specific content such as FAQs, product reviews, and instructional videos or blog posts can help you gain the trust of potential customers, thus increasing sales.
To conclude, producing high-quality content will not only attract customers and opportunities but will also aid in the success of your online business. If you need the help of good website designers, you can reach out to us. We are the best website design company in Mumbai, who believe in the mantra: Don’t just create content, create quality!