It is a known fact that people use mobile phones more than desktops or tabs for daily updates. Whether it is news, connecting with people, surfing for information, or entertainment, mobile has proven to be the best resource for the digital world. The increase in the number of mobile audiences has given an added advantage to online businesses. But as there are millions of mobile users, finding your target audience is no less than a labyrinth. So, what to keep in mind while you’re focusing on mobile audience marketing? Here’s a list.
- Most of your audiences open their emails on smartphones rather than desktops
- People love to stream videos on mobile because it’s more convenient than other platforms
- The 4G LTE network makes streaming and surfing, swift and easy. Also, the era of 5G is coming soon
- The number of search engine queries from mobile phones is 50%, and the overall mobile traffic is 70%
- Availability of voice search applications like Google and Alexa has increased the number of mobile users
These statistics will help you curate content for your mobile audience. Other than these, there are some key components that will help you target the right mobile audience, and at the right time.
List of key components for mobile audience marketing
1. Choose images over text
Whenever you are creating content or an ad for your mobile users, be more visual. Select attention-grabbing images and write a concise and crisp text, along with a CTA.
2. Be careful with CTAs
In a desktop ad, you’ve enough space to write long CTAs. But, while curating a mobile ad, you should keep in mind that on mobile phones, the screens are smaller, and people might find long text, boring and invisible to naked eyes. Write short, crisp, and easy-to-understand CTAs.
Though there are more audiences on mobile, they do spend some hours of the day on desktops. Hence, it is very essential to create a design that works for both mobile phones and desktop. Don’t just make responsive websites, add creative and high-quality content on it as well.
4. Consider location marketing
Since your mobile audience is constantly on the go, you can make use of location-based marketing. For example, if your target audience is at an airport, you can run location-specific ads, and invite them to your business using digital or social ads.
5. Track and optimize
Understand the behaviour of your mobile audience by tracking the data of your mobile ads. Know if your audience is liking the content you’re curating or not. You can also interact and engage with them, as and when possible to get some personal insights.
Mobile audience marketing needs a distinct approach and a flexible marketing plan to grab more attention and to increase the number of mobile audiences. Thus, make sure you always track your mobile user’s journey, whenever they are taking action on your brand, and use it for your next mobile marketing strategy.